Ghana – From Pharmacist To Ceo Of Peace Bridal

Peace Dogbatsey is a woman of many talents and aspirations, transitioning from her profession as a pharmacist to becoming the CEO of Peace Bridal, a company she established in 2016. Her journey into the bridal industry stemmed from a personal observation she made while attending weddings – the lack of diverse and appealing wedding dresses for brides-to-be.

Upon realizing this gap in the market, Peace took to the internet to explore the wide array of wedding dress designs available. The sheer variety and creativity she encountered fueled her ambition, leading her to share her newfound passion with her mother, expressing her belief in her ability to venture into the bridal business.

Peace initially launched her business in Kumasi, Ghana’s second-largest city. Her original business model included both renting out and selling wedding dresses. However, customer feedback soon prompted her to pivot towards focusing solely on selling dresses. The challenges associated with dress rentals, such as wear and tear despite professional cleaning, led her to conclude that offering only new dresses for sale was more sustainable and customer-friendly.

When asked about advice for brides choosing their wedding dresses, Peace emphasized the importance of staying within budget and knowing one’s preferred dress type beforehand – whether it be long-sleeved, short-sleeved, sleeveless, long, or short. At Peace Bridal, brides are encouraged to try on multiple dresses until they find the perfect fit. Additionally, custom orders can be placed for clients seeking specific designs.

Looking ahead, Peace envisions expanding Peace Bridal by opening branches across Ghana. Her goal is to make wedding dress shopping more accessible to individuals outside major cities like Accra, reducing the need for long journeys to purchase bridal attire.

Reflecting on her journey as a female entrepreneur in Ghana, Peace acknowledges the challenges but encourages perseverance and consistency. She believes that strength and determination are essential qualities for success in any endeavor.

When asked if she would ever return to her pharmaceutical roots, Peace remains open to the possibility, noting that she may one day venture into opening a large pharmacy. Her entrepreneurial spirit and adaptability underscore her drive to explore new opportunities and make a lasting impact in both the healthcare and bridal industries.

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