Nana Akua Amoako stands as the driving force behind Di Dwa, a service born out of necessity during the challenging times of the COVID-19 pandemic. With people hesitant to venture out for household essentials due to health concerns, Nana saw an opportunity to provide a valuable solution that would ease the burden for busy individuals.
The inception of Di Dwa was rooted in the understanding that modern life often leaves little time for mundane tasks like grocery shopping and errands. Nana’s service quickly gained traction as she offered to take on the responsibility of household shopping, including groceries, toiletries, and anything essential for maintaining a home. What sets Di Dwa apart is their attention to detail, including cleaning and blending food items, ensuring that clients receive not just convenience but also quality and care.
Navigating the entrepreneurial landscape in Ghana, Nana acknowledges the added expectations placed on women in business. She shares that women often need to work twice as hard to establish themselves, showcasing not just their business acumen but also their resilience and determination.
Despite the challenges posed by fluctuating prices and logistics, Di Dwa’s success story is one of grassroots marketing and customer referrals. Starting with minimal capital, Nana leveraged word-of-mouth marketing, printed flyers, and self-created social media videos to reach potential clients. Once onboarded, satisfied customers became enthusiastic advocates, spreading the word about Di Dwa’s exceptional services.
At the core of Di Dwa is a commitment to making life easier for their clients. Whether it’s delivering groceries, preparing blended food items, or offering personalized services that alleviate stress, Nana and her team exemplify the spirit of entrepreneurship driven by empathy and innovation.
As Di Dwa continues to grow and evolve, Nana’s journey serves as an inspiration for aspiring entrepreneurs, demonstrating that with determination, creativity, and a focus on customer needs, even modest beginnings can lead to remarkable success.
