Senegal – She Started Her Cosmetic Company

In 2016, Victorine Sarr-Awuah embarked on a remarkable journey, pivoting from a successful career working with industry giants like Apple and L’Oreal to pioneer her own venture in the beauty landscape of Africa. Her brainchild, Lyvv Cosmetics, initially based in Senegal but later relocated to Ghana, has been reshaping the makeup and skincare industry in the region.

The beauty and personal care market in sub-Saharan Africa, valued at over $10 billion in 2019 by Euromonitor International, reflects a burgeoning industry with vast potential. Makeup products, in particular, have emerged as a notable segment within this market, attracting both local and international brands. Despite this, there’s still a prevalent misconception among investors that the beauty industry is merely a hobby rather than a viable business opportunity. Victorine challenges this notion, emphasizing that beauty is the second-largest industry in Africa after agriculture.

Lyvv Cosmetics is an organic certified brand, which made its mark with an innovative approach. Victorine introduced a unique product line, starting with multifunctional lipsticks that serve as a four-in-one solution for lips, cheeks, eyeshadows, and eyeliners. With a diverse range of 22 colors, these lipsticks quickly gained popularity, laying the foundation for further expansion into skincare.

Lyvv Cosmetics has unveiled its latest innovation the Biphase Cleanser, a groundbreaking skincare product suitable for both men and women. This revolutionary formula serves as a multi-functional solution, encompassing the roles of makeup remover, cleanser, toner, and hydrator. By amalgamating these functions into one product, it streamlines skincare routines while ensuring efficacy.

In addition to the Biphase Cleanser, Lyvv Cosmetics offers a comprehensive range of skincare solutions tailored to combat aging and maintain skin vitality. Their face serum is meticulously crafted to address anti-aging concerns, while their moisturizer delivers vital hydration to the skin, promoting rejuvenation and suppleness.

Moreover, Lyvv Cosmetics presents an Exfoliating Cream Mask formulated with potent ingredients like activated charcoal, zinc oxide, and coffee. This mask serves as a powerhouse, detoxifying and purifying the skin by eliminating impurities, minimizing pores, and eradicating acne-causing bacteria. The outcome is a complexion that exudes health and clarity, reflecting the brand’s commitment to holistic skincare solutions.

Sarr-Awuah’s commitment to inclusivity and versatility shines through in this unisex product, catering to a broader demographic.

Reflecting on her entrepreneurial journey, Sarr-Awuah emphasizes the importance of people in building a successful business. She acknowledges that hiring the right talent is crucial for propelling a venture forward. Her experiences highlight the significance of collaboration and teamwork in navigating the challenges of entrepreneurship.

As Lyvv Cosmetics continues to innovate and expand its footprint across Africa, Victorine Sarr-Awuah stands as a trailblazer in the beauty industry. Her story exemplifies resilience, creativity, and a relentless pursuit of excellence. By challenging stereotypes and redefining beauty entrepreneurship, she paves the way for a vibrant and thriving industry in the continent.

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