In 2013, Andie Okonm embarked on a sweet journey, founding Andies Candies with a vision to bring unique flavors and joy to candy enthusiasts in Nigeria. Despite initial challenges, Andie’s determination and innovation propelled her business to success, earning accolades and loyal customers along the way.
Andie’s entrepreneurial spirit was sparked by her love for candy, nurtured by a supportive friend who encouraged her to turn her passion into a thriving venture. With determination and a clear vision, Andie secured funding through Nigeria’s “You Win” grant program and a seed capital from her father, laying the foundation for her candy empire.
Driven by her creative instincts and a desire for excellence, Andie honed her candy-making skills through self-study and later formal training. Her commitment to quality and innovation is evident in Andies Candies’ diverse range of flavors, blending traditional favorites with unique twists.
Transitioning from importing candies to local production in 2016, Andie faced challenges with customs and logistics, yet persevered with resilience. Today, Andies Candies proudly sources raw materials locally, contributing to Nigeria’s economy while delivering superior products to consumers.
Andie’s entrepreneurial journey also reflects the broader landscape for women in business in Nigeria. While acknowledging the empowerment of women in the SME sector, she highlights the need for greater access to capital and equal opportunities in the larger market. Despite challenges, Andie remains steadfast, challenging stereotypes and carving her path in the business world.
In 2020, the global pandemic posed unprecedented challenges for businesses worldwide, and Andies Candies was no exception. As the founder, Andie Okonm faced tough decisions and unexpected hurdles, yet her resilience and resourcefulness ultimately guided the company through the storm.
When the pandemic hit and gatherings were banned, Andie found herself in uncharted territory. Refunding customers who had prepaid for events became necessary, yet some clients opted to wait, believing the situation would soon improve. As weeks turned into months, Andies Candies adapted to the new normal, accommodating postponed events and navigating uncertain timelines.
April 2020 marked a significant downturn as the company experienced its first month without sales. To mitigate financial strain, Andie made difficult decisions, including salary cuts for staff. However, amidst the uncertainty, she sought opportunities for support and found a lifeline in unexpected places.
Discovering grant opportunities from platforms like Facebook proved to be a saving grace. Winning a $1,000 grant, along with advertising support, provided crucial relief during a challenging time. Additionally, accessing government loans with favorable terms helped sustain operations and alleviate financial pressure.
Looking ahead, Andies Candies is poised for growth and expansion. With plans to export products beyond Nigeria’s borders, Andie remains committed to realizing her vision despite past adversities. Through resilience, innovation, and a steadfast commitment to quality, Andies Candies emerges from the trials of 2020 stronger and more determined than ever.
