When Jacqueline Ansomah Yeboah speaks about journalism, it is not just a career choice it is a calling she fought for.
On Just4WomenAfrica, Jacqueline opened up about her journey from a determined young girl in Ghana to becoming a respected journalist and digital content creator working with Multimedia Group Limited, home to Joy FM.
Her story is one of resilience, conviction, and a deep commitment to storytelling.
Choosing Journalism Against the Odds
Growing up in Ghana, Jacqueline had two dreams: law or journalism. But journalism wasn’t a popular choice at home. Her father preferred nursing. Her mother wanted her to become a teacher.
Still, she quietly saved money to purchase admission forms for the then Ghana Institute of Journalism (now part of UNIMAC). She applied without her parents knowing and didn’t gain admission.
Many would have stopped there.
She didn’t.
Instead, she pursued Political Science and Social Studies at university, while actively volunteering at campus radio stations. Even when journalism wasn’t formally her path, she created her own entry point into the field.
Later, she completed a Master’s degree in Journalism formally stepping into the profession she had always chosen in her heart.
Taking the Leap to Joy FM
During her master’s program, she needed to complete an internship. At the time, she was already working and building recognition at a local radio station. Moving to Accra to intern at Joy FM felt risky and uncertain.
But she took the leap.
With encouragement from friends who even offered her accommodation if needed she applied. That internship became her gateway into the Multimedia Group Limited.
From intern to permanent staff, she rose through the ranks, learning not just journalism but discipline, precision, and resilience.
Working in corporate media taught her:
- How to deliver under pressure.
- How to work with limited tools.
- How to show up on time, every time.
- How to separate theory from real-world practice.
In her words, regardless of rain, personal struggles, or exhaustion “you still have to deliver.”
Good Journalist vs Great Journalist
For Jacqueline, the difference lies in storytelling.
Today, everyone with a smartphone can break news. Citizen journalism is everywhere. But not everyone can see a story.
A good journalist reports what happened.
A great journalist:
- Finds the story others miss.
- Asks the difficult questions.
- Understands there is always a story you just have to look deeper.
That ability to extract meaning, context, and human impact separates excellence from mediocrity.
The Double Life: Corporate Media & Content Creation
Beyond her work at Joy FM, Jacqueline has created over 700 YouTube videos. Yet she openly admits she has not “hit the jackpot.”
She took a two-year pause from personal content to focus on journalism. Now, she juggles both worlds often sacrificing her social life.
Weekends are for editing.
Off-days are for shooting.
Even rest days are rarely restful.
But she remains grounded in one belief: passion must lead before profit.
She cautions young creators against entering the space solely for money. For her, monetization came years after she started creating content. Today, many enter the industry expecting quick financial rewards without investing in skill, storytelling, or growth.
Women in Ghanaian Media: The Unspoken Struggles
Jacqueline spoke candidly about the realities women face in Ghana’s media space.
- Women are often judged for being assertive.
- Success is frequently attributed to male assistance.
- On the field, women face intimidation especially during political coverage or demonstrations.
- Female journalists are sometimes stereotyped or falsely accused of inappropriate relationships with powerful men.
She shared a moment where she felt sidelined on assignment the only woman among male colleagues. After being repeatedly overlooked for live segments, she confronted the issue directly.
That confrontation became a turning point.
Instead of shrinking back, she chose to stand her ground. Since then, she has approached the field tougher, stronger, and more intentional.
While she believes women should not have to work twice as hard, she acknowledges that current structures often force them to.
The Weight of Influence
As both a journalist and digital creator, Jacqueline is deeply conscious of the narratives she pushes.
She fact-checks rigorously.
She reflects before posting.
She understands that once content is online, it lives forever.
Even her own father sometimes challenges her public opinions reminding her of the responsibility that comes with influence.
Yet she believes journalists are human too. While objectivity matters, she does not believe journalists should be voiceless.
Journalism vs Content Creation: The Financial Reality
When asked which is more financially sustainable, her answer was clear: content creation.
Journalism is structured. Salaries are fixed. Stories are not for sale.
Content creation, however, allows creators to negotiate their value, collaborate with brands, and scale income.
Yet despite the financial gap, journalism remains her emotional anchor even if it drains her.
The Legacy She Wants to Leave
Jacqueline does not want fame.
She wants impact.
She wants to be remembered as the journalist whose stories brought results whose voice triggered change whose reporting solved real problems.
When people call her to add her voice to an issue, that means something.
It means trust.
It means credibility.
It means responsibility.
And for Jacqueline Ansomah Yeboah, that is the legacy she hopes to build in African media.
At Just4WomenAfrica, we celebrate women like Jacqueline women who refuse to shrink, who fight for their calling, who challenge stereotypes, and who use their voices to create change.
Because Africa’s media future will not just be shaped by technology.
It will be shaped by bold women who dare to speak.
