Feechi Nwanna is a certified pharmacist, a graduate of Igbinedion University in Nigeria. But today, she’s known not just for her pharmaceutical knowledge, but also for her growing influence as a social media content writer. Her transition from the world of medicine to the world of words is both inspiring and timely for many women exploring alternative career paths.
Discovering Her Passion During a Pandemic
Speaking with Just4WomenAfrica, Feechi revealed that her love for writing began in childhood. However, it wasn’t until the COVID-19 lockdown in 2020 that she took the leap into professional writing. With the world on pause and everyone confined to their homes, she began writing short posts on her WhatsApp status. These posts caught the attention of a friend, who encouraged her to explore paid content writing.
That referral connected her to a platform that paid ₦1 per word—modest at first, but enough to spark her journey into content creation. With time, practice, and research, she honed her skills and began taking on more writing gigs.
The Challenge of Finding Clients
Feechi shared that one of her initial challenges was finding clients. “Writing is one thing, but finding someone to pay for it is another,” she said. To solve this, she took to social media, building her online presence and showcasing her work to attract potential clients. “You have to put yourself out there if you want people to notice you,” she emphasized. Today, she gets regular content writing jobs, especially from small businesses looking to build their brand online.
Writing SEO Content That Works
As a content writer, Feechi is well-versed in the art of writing for the internet—specifically, content that ranks well on search engines. She explained her process: “The first thing I do is research. I study other articles on the same topic and take note of what elements are used and which keywords are ranking.”
According to Feechi, understanding Search Engine Optimization (SEO) is vital for writers today. She uses free tools like Google Search and Ubersuggest to find high-ranking keywords that can help boost an article’s visibility. “The goal is to write content that answers what people are already searching for—but with a unique voice,” she added.
Different Platforms, Different Styles
When asked how writing for a vlog differs from writing for a book or blog, Feechi broke it down: “With vlogs, you’re working with spoken words—it’s conversational. But for blogs or books, readers expect a bit more structure and clarity. You need to avoid filler words or informal language that might work in video scripts.”
Advice for Aspiring Female Writers
To women aspiring to become content writers, Feechi offered valuable advice: “Read. A lot.” According to her, reading widely improves vocabulary, writing structure, and creativity—three pillars of successful content writing.
She also emphasized the importance of networking. “Don’t hide your talent. Join writing communities, attend virtual seminars, and connect with other writers. Opportunities come from people,” she said.
