Ghana – Africa Is Not Poor It’s Been Mispriced
“Africa is not poor. It’s been mispriced. But who is doing the mispricing? We are.” For Fatima Alimohamed, Africa is…
Category: Business
5 Marketing Psychology Tricks Every Business Can Use to Win More Customers
Marketing is not always about having the cheapest product or the biggest advertising budget. Sometimes, the way you present choices,…
Nigeria – She Started With 600 Catfish Today She Has Over 30,000
What started as following her husband into fish farming has grown into a successful business for Florence Austin Okafor, who…
How Toys “R” Us Made a Deal With Amazon and Ended Up Taking Them to Court
In 2000, two companies that appeared to complement each other perfectly came together to create what looked like a winning…
Nigeria – How Boluwaife Olori Started Her Tattoo Business
For Boluwaife Olori, tattoo artistry began with two things she had always loved: beauty and art. Today, she is the…
Understanding Colour Theory How to Identify Colours and Use Them Effectively
Colour is everywhere, but choosing and identifying colours is more than simply knowing that something is “blue” or “red.” Colour…
Ghana – Hayet Rida on Building KHOI, Finding Herself and Turning Life Into Art
Source: The Peswa YouTube The Ghanaian entrepreneur opens up about body image, grief, creativity and the unexpected journey that turned…
Gen Z Is Rethinking Wealth
For generations, the traditional path to financial stability was relatively straightforward: go to school, get a good job, build a…
Equity vs Debt Understanding the Two Main Ways Businesses Raise Money
Every business needs capital to start, operate and grow. Whether it is purchasing equipment, hiring employees, launching a new product…
South Africa – From Selling Sweets to Building Solutions
What happens when a young woman discovers, out of necessity, that there is more than one way to create an…