Abena Mensah, the director of Red Oak Ltd, a prominent publishing company based in Accra, Ghana, shares insights into the company’s mission, challenges, and successes in the world of children’s literature.
Red Oak Ltd has a clear vision: to educate Ghanaian children about patriotism through captivating storytelling. When asked about the motivation behind focusing on children’s books, Abena emphasizes the profound impact of stories in shaping the minds of young readers. She believes that instilling a sense of patriotism in the African child is best achieved through engaging and relatable storybooks.
One of the major challenges Abena highlights is the quest for international standards in book quality. Achieving this standard requires assembling a skilled team, which takes time and effort. Additionally, the financial investment necessary to produce high-quality books is substantial. Despite these challenges, Red Oak Ltd remains committed to delivering top-notch books to its audience.
Although the books are printed outside of Ghana, Abena proudly mentions that every individual involved in the book creation process, from authors to illustrators to graphic designers, is Ghanaian. This commitment to local talent is a cornerstone of Red Oak Ltd’s ethos.
Over the past decade, Red Oak Ltd has made significant strides, publishing over 60 books. Their catalog includes titles celebrating African heroes such as Kofi Annan, The Big 6 (key figures in Ghana’s independence struggle), Abedi Pele, former Presidents Jerry John Rawlings and John Kufour, Theodosia Okoh, and Dr. J.B. Danquah, among others. These books not only entertain but also educate and inspire young readers about the rich history and culture of Ghana and Africa as a whole.
In terms of distribution, Red Oak Ltd employs various strategies. They market their books directly to schools across Ghana and have a presence in local bookshops. Additionally, they leverage online platforms for marketing and sales, offering soft copies of their books to reach a wider audience.
The feedback received by Red Oak Ltd has been overwhelmingly positive. Abena attributes this success to the company’s focus on creating interesting and captivating stories that resonate with children. She believes that when children find books enjoyable and engaging, they are more likely to develop a love for reading, which is essential for their intellectual and emotional growth. In conclusion, Red Oak Ltd’s dedication to producing high-quality children’s books that educate, inspire, and entertain reflects its commitment to nurturing patriotism and a love for reading among young Ghanaian readers.
