Gloria Agyekum, the CEO of Affordable Luxury Home Essentials, has been in the business for the past four years. A journalism graduate turned entrepreneur, Gloria’s journey started from her room before expanding to a shop within a year.
When asked about her entrepreneurial journey, Gloria attributed her drive to her upbringing. She mentioned that she has always had a knack for sales, which influenced her decision to start her own business.
Affordable Luxury Home Essentials specializes in home electronic appliances and other essential household items. Interestingly, Gloria revealed that she began her business with no capital, using only her smartphone for petty trading. She would take pictures of items in stores, send them to her contacts, and if there was interest, she would purchase and sell the item, saving the profits to reinvest in her business.
Despite her success, Gloria highlighted the challenges faced by women entrepreneurs in Ghana, including sexual harassment. She emphasized the importance of being firm and focused to navigate such challenges.
Regarding online business, Gloria acknowledged the trust issues buyers face due to scams and fraudulent activities. She mentioned instances where clients provided incorrect delivery locations or canceled orders without notice, impacting her business operations. Despite these challenges, Gloria reassured that Affordable Luxury Home Essentials is a genuine business, urging women not to give up and stay focused on their goals.
In conclusion, Gloria Agyekum’s entrepreneurial journey showcases resilience, resourcefulness, and determination, inspiring other women to pursue their entrepreneurial dreams despite the obstacles they may encounter.
