In today’s world, “networking” is often pushed as a must-do for career and business growth—especially for African women navigating male-dominated spaces. But let’s be honest: for many women, networking feels like showing up, smiling for photos, and leaving empty-handed.
Because let’s be real: Networking is not just taking pictures at events.
Despite showing up to conferences, seminars, and mixers, a lot of women still wonder—why isn’t this working for me?
Let’s dive into why networking might not be delivering the results you expect—and how to shift your approach for real impact.
1. You’re Networking Without a Strategy
Attending every event without a clear purpose leads to shallow connections. It’s not enough to just be there.
Fix it: Know what you want before you go. Whether it’s funding, mentorship, clients, or collaboration—let that shape how and with whom you engage.
2. You’re In the Wrong Rooms
Not all events are created equal. You might be putting in effort in spaces that aren’t aligned with your goals or industry.
Fix it: Choose carefully. Look for rooms where your voice is heard, your work is valued, and your field is represented.
You leave with business cards and LinkedIn connects… and that’s it. No follow-up, no growth.
Fix it: Message your new contact within 48 hours. Send a resource, schedule a call, or keep in touch occasionally. Relationship-building is ongoing.
4. You’re Thinking Too Transactionally
Networking is not about what you can take, but what you can give and build. People can feel when you’re only in it for yourself.
Fix it: Be generous. Share value. Offer support. People remember those who help without expecting a favor first.
5. You’re Not Visible Enough
Networking can’t replace visibility. You need to be seen and known before people want to connect.
Fix it: Start a blog. Share your story on social media. Speak on panels. Let people know what you do, why it matters, and how to find you.
Final Thoughts
Let’s stop mistaking selfies at networking events for meaningful progress. True networking is intentional, authentic, and built over time.
So remember—networking is not taking pictures at events. It’s what you do before, during, and after that makes the difference.
Have you been caught in the “networking trap”? Tell us your experience below or tag @just4womenafrica on Instagram.
