Ghana – How She Started Her Nail Story

Angel Akoto, the founder of Nail Story GH, embarked on her entrepreneurial journey in 2021 after completing her studies at the University of Ghana, where she majored in Sociology and French. In an interview with just4womenafrica, she shared her motivations for venturing into entrepreneurship and her passion for creativity.

Angel expressed that she felt limited in her creativity while working in a private company and saw entrepreneurship as an outstanding opportunity to create value from her artistic flair. Choosing the beauty industry, particularly nails, allowed her to channel her creativity effectively, as it offered a platform for various forms of artistic work.

The name “Nail Story” was carefully chosen to stand out and be memorable. Angel deliberately avoided common names to ensure uniqueness and easy recall. She found inspiration for the name on Instagram after thorough searching, reflecting her attention to detail and branding strategy.

Starting her business from her bedroom, which she shared with her older sister, Angel gradually built Nail Story GH. Her very first client, whom she met at a supermarket, marked the beginning of her entrepreneurial journey. As her client base grew, she expanded her operations, moving from her bedroom to a store room in her house to accommodate more clients and ensure privacy.

Despite the challenges that come with entrepreneurship, Angel finds fulfillment in managing her own business and serving her customers. She emphasized the importance of customer satisfaction, acknowledging the mantra that the customer is always right.

Using social media as a marketing tool, Nail Story GH has gained visibility and attracted clients interested in various nail services. Angel also mentioned the different types of nails offered by her business, including gel polish, stick-on nails, arc relic, and builder gel in a bottle, showcasing the diversity of services available.

Looking ahead, Angel is enthusiastic about expanding Nail Story GH by opening more branches across Ghana, aiming to make her brand a nationwide success. The journey of Nail Story GH reflects Angel’s determination, creativity, and commitment to providing top-quality beauty services.

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