Vera Appiah’s journey as the CEO of Date licious began with a simple yet profound desire—to find a natural sweetener for her child’s food after giving birth in 2019. Her quest led her to discover the natural sweetness of dates and inspired her to delve into the world of date syrups.
Driven by curiosity and a passion for healthy alternatives, Vera immersed herself in research to learn how to make date syrup. What started as a personal experiment soon evolved into a product that she shared with friends and family.
However, Vera’s entrepreneurial spirit didn’t stop there. Recognizing the potential of date syrup as a healthier alternative to sugar, she decided to turn her passion into a business venture. Her goal was clear: to supply stores across Ghana with Date licious syrups, catering to individuals seeking to sweeten their foods without compromising on health.
Despite her enthusiasm and the quality of her products, Vera encountered challenges in the early stages of her business. Convincing stores to stock date syrups was not easy, primarily due to a lack of awareness about dates and their numerous benefits among store owners.
Persistence and determination were key virtues for Vera. After facing initial setbacks, she finally secured a breakthrough when three baby stores showed interest in carrying Date licious products. This marked a turning point for her business, paving the way for Date licious to expand its presence.
Today, Date licious has grown significantly, with its date syrups available in 77 stores across Ghana. Vera’s advice to aspiring women entrepreneurs is clear and empowering: don’t wait to start your business. Take that leap of faith, pursue your passion, and turn your dreams into reality.
Through Date licious, Vera Appiah not only sweetens foods but also sweetens lives naturally, inspiring others to embrace healthier choices and entrepreneurial endeavors.
