Ghana – Starting A Fashion Business In Takoradi

Patience Manfod, a talented fashion designer based in Takoradi, Ghana, has been making waves in the industry as the CEO of Dukez Wear for the past five years. Her journey into fashion is a testament to her passion and determination to succeed in a challenging environment.

Unlike many fashion designers who come from traditional design backgrounds, Patience’s academic focus was on geography and rural development. However, her love for fashion led her to venture into the world of clothing design, where she found her true calling.

One of the pivotal aspects of Patience’s success has been her collaboration with her brother, Wode Maya, Ghana’s renowned YouTube influencer. Through Maya’s popular series “Africa to the World,” Patience found a platform to showcase her designs by dressing Maya in her outfits for his videos. This strategic partnership not only boosted her brand’s visibility but also attracted clients from across the globe.

Despite not being formally trained in fashion design, Patience’s creativity shines through in her sketches and concepts. She collaborates with skilled fashion designers who bring her visions to life, ensuring that Dukez Wear remains at the forefront of innovative and stylish clothing.

Patience draws inspiration from the changing seasons, infusing her designs with elements that resonate with the time of year. Her keen eye for detail and dedication to quality craftsmanship are evident in every piece produced by Dukez Wear.

Operating a fashion business in Takoradi comes with its challenges, particularly in sourcing materials and finding skilled workers. Patience recalls the difficulty of filling job vacancies locally, with most inquiries coming from outside Takoradi. This underscores the need for infrastructure and support to nurture local talent and businesses in the region.

Looking ahead, Patience’s vision for Dukez Wear is global. She envisions her brand catering to fashion enthusiasts worldwide, making waves with unique designs that blend African aesthetics with contemporary style. With her brother’s support and a passion for creativity, Patience Manfod is poised to leave a lasting imprint on the fashion industry.

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