Ghana – She Built A Fashion House In 16 Years

Funky African CEO, Eno Akomea, is a force to reckon with in Ghana’s contemporary art, avant-garde décor, and clothing business. With a background in fashion and art from the Centre of London, United Kingdom, and a degree in Public Administration from the Ghana Institute of Management and Public Administration (GIMPA), Eno’s journey to success is both inspiring and impactful.

Her entrepreneurial spirit ignited when she returned from the UK and started her fashion venture – selling leather slippers from her living room. Determined and resourceful, she traversed offices, selling her products from her car, often using her baby as a charming pitch to potential customers. Her eldest daughter has been an integral part of her business, a testament to Eno’s dedication as a single mother striving to leave her mark on the world.

Reflecting on her entrepreneurial journey, Eno emphasizes the importance of passion over mere monetary gain. She believes that true success comes from a relentless pursuit of self-improvement and accountability. Her advice to aspiring entrepreneurs is clear: work as diligently as if you were in a corporate setting, continuously learning and evolving to meet the demands of your business.

Her insights into Ghana’s fashion industry over the past 17 years are profound. She acknowledges the industry’s significant evolution, citing improved marketing strategies, professionalization among fashion designers, and a growing emphasis on quality. Her experience also highlights the pivotal role men play as customers, noting their preference for minimal complaints and efficient transactions.

In discussing gender dynamics in business, Eno challenges the notion of a male-dominated world, describing it instead as a balanced sphere where women have equally proven their capabilities. She champions the idea that women should leverage their strengths and experiences positively, contributing to a more inclusive and thriving entrepreneurial ecosystem.

One of Eno’s key pieces of advice is the value of mentorship for female entrepreneurs. She believes that guidance from experienced mentors can lead to fewer mistakes and greater success in navigating the complexities of entrepreneurship.

Outside of her business endeavors, Eno’s love for heels, admiration for Nigerian musician Davido, and fondness for Denzel Washington showcase her vibrant personality and diverse interests.

Eno Akomea stands as a beacon of entrepreneurship, resilience, and empowerment in Ghana’s fashion landscape, inspiring countless women to embrace their potential and pursue their dreams with unwavering determination.

Leave a Reply

Your email address will not be published. Required fields are marked *

YouTube
Instagram
error: Content is protected !!