Princess O. Edokpayi, the Chief Operating Officer at Spurt!, is a trailblazer in the business solutions space. With an MBA in Management, a certification in product design, and a robust background in business administration and accounting, Princess brings a wealth of knowledge to the table. Spurt!, headquartered in Nigeria, has rapidly expanded its reach, establishing branches in South Africa, Kenya, Ghana, UK, and the United States.
When asked about the inspiration behind founding Spurt!, Princess shared that she and her co-founder observed recurring challenges faced by small and medium-sized enterprises (SMEs). Recognizing the urgent need for tailored solutions, they established Spurt! to tackle these issues head-on. Their vision? To empower over 1 billion businesses globally to become more competitive in the international market.
Tackling Challenges in a Global Market
Launching a solutions company is not without its challenges. Princess noted that one of their most significant hurdles has been understanding the unique needs of each company to ensure their operations run effectively. Additionally, sourcing the right talent to develop and deliver high-quality products that meet the expectations of a global clientele has been a critical focus.
The SpurtX Suite: Solutions for Businesses
Spurt! has introduced the SpurtX Suite of Tools to address the specific needs of businesses worldwide:
- Spur!: A performance tracker that enables companies to gauge employee efficiency, develop fair compensation strategies, and boost overall workplace productivity.
- Spark!: An employee rating platform designed to enhance employee experiences, drive satisfaction within organizations, and improve talent retention rates.
- Spot!: A recruitment platform tailored for startups, helping them craft personalized messaging and seamless experiences to attract top talent in a competitive landscape.
When asked why Spurt! focused on these three product areas, Princess explained that their research revealed a pressing demand for these specific solutions among businesses striving for operational efficiency.
Scaling Beyond Borders
With a presence in six countries, including Ghana and Nigeria, Spurt! is scaling rapidly to serve a growing client base. Princess emphasized the importance of market expansion to provide their innovative solutions to more businesses globally.
Advice for Aspiring Entrepreneurs
For women aspiring to enter the solutions field, Princess offers these words of wisdom:
- Stay focused on your goals, no matter the challenges.
- Be persistent—success often comes to those who persevere.
- Build a support system to help you navigate the ups and downs of entrepreneurship.
Princess O. Edokpayi is a shining example of how women can lead innovative change in the business world. Her work at Spurt! continues to inspire and empower SMEs across Africa and beyond, proving that with vision, research, and dedication, African entrepreneurs can make a global impact.
