Shoana Cachelle is a force to be reckoned with, not just as the founder and executive director of Cachelle International, a dynamic Marketing, Photography, and Design Company, but also as a trailblazer in the realm of female entrepreneurship and photography.
Established in 1999, Cachelle International has flourished under Shoana’s leadership, with a branch in Wilmington, DE, and its headquarters proudly situated in Monrovia, Liberia. Shoana’s journey as a photographer took a significant turn in December 2005 when she was entrusted with photographing President Ellen Johnson Sirleaf of Liberia, the continent’s first female president. The resulting photograph became the official portrait of the president, gracing the walls of government and private offices, a symbol of historic leadership and change.
Shoana’s lens has not only captured the essence of leaders like President George W. Bush, Jesse Jackson Jr., and Condoleezza Rice but has also traversed continents, documenting monumental events and shaping narratives. From the sun-kissed beaches of the Bahamas to the historic streets of Italy and the serene landscapes of Norway, Shoana’s photography embodies a global perspective.
Despite her international acclaim, Shoana remains grounded in her belief that success in entrepreneurship stems from a holistic approach to life. She emphasizes the importance of maintaining a healthy marriage and spiritual life, which, she believes, directly influences one’s success in business. For Shoana, everything works together harmoniously.
Addressing the challenges faced by women in entrepreneurship, Shoana is unequivocal in her stance. She acknowledges the hardships but believes that mindset plays a crucial role. Women, she asserts, must learn to navigate professional spaces with confidence, utilizing tactics like professional flirting to assert themselves without compromising their integrity.
A key lesson Shoana imparts from her years of experience is the value of reinvestment. She advocates for reinvesting profits back into the business rather than excessive spending, a strategy that has contributed to her company’s sustained growth and success.
In Shoana Cachelle’s world, entrepreneurship is not just about business acumen but also about empowerment, resilience, and a steadfast commitment to growth and integrity. Her journey is a testament to the power of vision, determination, and the relentless pursuit of excellence.