Nyamuoch Girwath, a model and the founder of Principle Things, has carved her path in the modeling industry with resilience and determination. Hailing from South Sudan, Nyamuoch’s journey to success began when she moved to America at a young age. While growing up in Nebraska, she found herself drawn into the world of modeling, initially nudged by her mother, although education remained a priority in her household.
Nyamuoch’s foray into modeling was not a childhood dream but a practical decision to finance her education and support herself financially. As she transitioned from Nebraska to New York at 19, her experience in the industry expanded over 24 years, marked by challenges and triumphs.
In an interview, Nyamuoch candidly discussed the hurdles she faced in the modeling industry, notably discrimination and the lack of comprehensive industry knowledge among newcomers. She emphasized that the glamorous facade often portrayed on TV is far from the reality of grueling hours, lack of on-set protection, and the necessity to advocate for fair treatment and compensation. Nyamuoch highlighted the importance of self-advocacy and professionalism in navigating these challenges.
Reflecting on the era known as the “white out” in modeling, where black models struggled to secure jobs, Nyamuoch shared her experiences of being one of the few models of color on set during that time. Despite facing discrimination, she remained steadfast in her professionalism, finding ways to voice her concerns and work through her agent.
One particularly poignant moment was when Nyamuoch had to walk away from a casting due to racist remarks from a casting director who explicitly stated a preference against black models. This incident underscores the ongoing battle against prejudice and the need for inclusivity in the industry.
Nyamuoch’s impressive portfolio includes collaborations with renowned brands like L’Oreal, Mac Cosmetics, Apple, Target, and more. However, her impact extends beyond the runway. Principle Things, her brainchild, serves as a platform to empower young models of color. It offers education, resources, mentorship, and a supportive community to help them navigate and thrive in the competitive modeling landscape.
Through Principle Things, Nyamuoch works tirelessly to bridge the gap and provide opportunities for models of color in Africa, America, and Europe. Her story is not just one of personal success but also of resilience, advocacy, and paving the way for a more inclusive and equitable modeling industry.
