Adeife Adeoye, one of Nigeria’s top female social media content creators, has quickly risen to prominence in the digital space. At just 23 years old, she holds a degree in Mathematics from the University of Ilorin and has positioned herself as a go-to influencer for both Nigerian and international brands seeking to promote their businesses.
In an interview with Just4WomenAfrica, Adeife shared that her journey into freelancing began at the age of 16 when her father introduced her to the world of online work. Since then, she has been freelancing and writing for clients worldwide. In 2023, she ventured into social media content creation, and within just a year, she grew her following to over 350,000 across all platforms.
Empowering Women Through Content
Adeife uses her platform to educate women on how to make money online, encouraging them to break free from societal norms. She believes that women can achieve financial independence through freelancing and digital entrepreneurship.
The Challenges of Freelancing
One of the challenges Adeife highlights about freelancing is the need for self-discipline. “As a freelancer, you’re both the boss and the employee,” she explained. “It’s easier to have a boss who keeps you accountable, but when you’re on your own, you need a high level of discipline to stay on track.” She notes that this is something many people struggle with, which makes freelancing both rewarding and challenging.
Keys to Successful Content Creation
When it comes to content creation, Adeife emphasizes the importance of storytelling. “To capture the attention of social media viewers, you need to be able to tell a good story,” she said. This skill is crucial for any content creator looking to build a strong and engaged audience.
AI and the Future of Content Creation
On the topic of artificial intelligence (AI) taking jobs from content creators, Adeife is confident that this won’t be the case. “Humans crave connection, and AI can’t replace that,” she said. While she acknowledges that AI can assist content creators, she believes it will never fully replace the human touch that makes content relatable and engaging.
Handling Criticism and Staying Trendy
Adeife has learned to handle criticism over the years, especially in the digital world. She deals with negative comments by simply ignoring them. When asked about her experience as a Gen Z content creator, she expressed that it has actually been an advantage. “Being Gen Z has helped me stay up-to-date with trends and understand what the market wants and needs,” she said. Her ability to stay on top of social media trends has opened many doors for her career.
Collaborations with Major Brands
Adeife has collaborated with several notable brands, including Mainstack, Utiva, CreditCliq, Kumospace, Cleva Banking, Invoicely, Alt Bank, Canva, and more. Her expertise in content creation and social media strategy has made her a sought-after influencer for these companies.
Advice for Aspiring Content Creators
Adeife’s advice for budding content creators is simple: “Create content that you enjoy. Don’t just copy someone else’s work.” She believes that authenticity is key to long-term success in the content creation industry.
