Annie Eimiakhena, CEO of Lohi Consulting, has spent over 20 years shaping businesses across Africa. With a proven track record as a management consultant, Annie’s journey began in the ICT industry, where she implemented banking applications for Tara Systems Limited and Computer Systems Associates Limited. Now a certified HR practitioner, Annie holds an MBA from Lagos Business School, is a Project Management Professional (PMP), and an Associate Member of the Chartered Institute of Personnel Management (CIPM). Under her leadership, Lohi Consulting, founded 14 years ago, continues to drive impactful results for Small and Medium Enterprises (SMEs) across Africa.
Tailoring Services for African SMEs
When asked by Just4WomenAfrica about Lohi Consulting’s unique approach to SMEs in Nigeria and beyond, Annie highlighted the challenges SMEs face, including infrastructure gaps, access to finance, and operational inefficiencies.
She explained that at Lohi Consulting, their strategy is practical and collaborative:
“We ask questions like, ‘What challenges are you facing?’ and work directly with decision-makers to provide tailored solutions.”
Annie believes that understanding the SME’s business environment is key to overcoming Africa’s recurring hurdles.
Figure: According to the World Bank, 90% of businesses in Africa are SMEs, contributing up to 40% of GDP in emerging economies. Effective support systems like those provided by Lohi Consulting are essential for their growth.
The Future of Recruitment and Performance Management
Annie identified Artificial Intelligence (AI) as a major trend shaping the future of recruitment and performance management. She emphasized the transformative role AI plays in automating processes, improving efficiency, and enhancing recruitment outcomes.
“AI is not replacing people; it’s making us more efficient. As an HR practitioner, leveraging AI helps optimize recruitment and streamline performance management systems.”
She urged HR professionals to adopt a strategic mindset:
“HR must align its strategies with the CEO’s vision, whether it’s expansion or product diversification. If a business plans to expand into the North and East, you need to recruit talent who are willing to move there.”
Figure: A report by PwC Africa predicts that AI adoption will contribute $15.7 trillion to the global economy by 2030, with significant impacts on HR systems.
Challenges Faced by Women Entrepreneurs
Annie pointed out that women-led startups face similar challenges as men, including securing funding, managing suppliers, and hiring the right talent. However, she observed that women tend to remain in the background, allowing opportunities to slip by:
“Women need to step up and take their seats at the table. Men make themselves visible—women should do the same to take on opportunities.”
Her advice to women is to be bold and visible in their business pursuits.
Figure: Despite African women leading 58% of small businesses, a UN Women report reveals that only 2% of venture capital funding goes to women entrepreneurs.
Critical Skills for HR Practitioners
In today’s rapidly changing business environment, Annie believes HR practitioners must focus on a mix of:
- Certifications: Professional qualifications remain essential for credibility.
- Social Skills: With the emergence of Gen Z in the workforce, skills such as communication, emotional intelligence, and adaptability will be critical for managing talent effectively.
“The future of HR is beyond certificates. Social skills will determine how effectively you lead teams, especially in engaging the Gen Z workforce.”
Figure: By 2030, 75% of the global workforce will be millennials and Gen Z, emphasizing the need for HR professionals to adapt to new workplace dynamics.
Advice for Women Aspiring to Start Consulting Firms
Annie encourages women who want to start consulting firms to go for it:
“If you want to start your own firm, don’t hesitate. The market is vast, and your expertise is valuable—take the leap!”
She emphasized that women must believe in their skills, network, and take deliberate steps toward building sustainable businesses.
Figure: A McKinsey report highlights that women-led businesses deliver higher returns on equity, with a 10% higher performance rate compared to male-led firms.
Conclusion
Annie Eimiakhena’s story is an inspiring example of how African women leaders are transforming businesses and industries. From consulting for SMEs to championing innovative HR solutions, Annie’s approach is rooted in strategic thinking, practical solutions, and empowering women to step into leadership roles.
For African women looking to start consulting firms, adopt AI tools, or pursue HR careers, Annie’s advice is clear:
“Be bold, align your strategies with business goals, and always make yourself visible.”
Her journey underscores the immense opportunities available to African women in business—opportunities that can shape the future of Africa’s economy.
