Zenobia Bou-Chedid is a trailblazing entrepreneur in Ghana’s dairy industry. She is the founder of Zeno’s Yoghurt Bar, Ghana’s first yoghurt bar, which she established in 2015. Her journey into the business began in her childhood, as she grew up with a love for her father’s homemade yoghurt, which ultimately laid the foundation for Zeno’s Yoghurt, a brand now deeply rooted in Ghanaian culture.
The Birth of Zeno’s Yoghurt: From Family Tradition to National Brand
In 1993, Zenobia’s father began making yoghurt solely for his daughter, as it was the only thing she wanted to eat. A friend suggested to him that he turn this hobby into a business, and soon after, his friend Chakib Ramal ordered the first batch of 50 Litres of natural Plain Set yoghurt for his then Ramona Departement Store. The first batch sold out within 24 hours, prompting him to officially launch Zeno’s Yoghurt. Over the years, Zeno’s Yoghurt has become a household name in Ghana.
Zenobia’s Vision: Expanding Zeno’s with Ghana’s First Yoghurt Bar
After completing her Bachelor’s degree at the University of Nicosia, Zenobia joined the family business in 2012. Inspired by her growing passion for dairy products and entrepreneurship, she launched the first location in 2015. The concept was an immediate success, resonating with customers who valued fresh, locally produced yoghurt.
Since then, Zeno’s Yoghurt Bar has grown rapidly, and Zenobia has opened five branches across Ghana’s capital, Accra, to meet increasing customer demand. In just a few years, the bar has become a go-to destination for Ghanaians seeking high-quality dairy products.
Innovation in the Market: Introducing Greek Yoghurt to Ghana
In 2012, Zeno’s Yoghurt introduced Greek yoghurt to the Ghanaian market, making it the first manufacturer in Ghana to produce Greek yoghurt. Greek yoghurt quickly became one of their bestsellers, especially among health-conscious customers. This strategic addition helped Zeno’s stand out in the market and attract a broader customer base.
Globally, the Greek yoghurt market is valued at $8 billion USD and is expected to grow significantly in Africa as health trends continue to rise. Greek yoghurt is particularly popular for its high protein content and thick, creamy texture, making it a staple for health-conscious individuals.
Challenges and Commitment to Quality
When asked about the biggest challenges in maintaining the brand’s legacy over nearly three decades, Zenobia highlighted staying competitive and ensuring high quality and consistency. “Quality control is paramount,” she says. To remain competitive, Zeno’s Yoghurt has expanded its product offerings, adding honey and granola as complementary items.
Zenobia understands that consumer preferences are shifting, and she is exploring trends such as plant-based alternatives to cater to those who prefer non-dairy options. However, she emphasizes that Zeno’s Yoghurt will always be primarily dairy-based.
Future Growth and Expansion
Looking ahead, Zenobia has ambitious plans to expand Zeno’s Yoghurt Bar beyond Accra and into other capital cities across Ghana. She aims for Zeno’s to be at the forefront of dairy production in the country, aspiring to make it a national leader in the industry.
With Ghana’s population projected to reach 38 million by 2050, the demand for dairy products is expected to grow, providing a strong foundation for Zeno’s continued expansion. Zenobia envisions Zeno’s Yoghurt as a brand that not only meets local demand but also elevates Ghanaian dairy on the international stage.
Advice to Aspiring Female Entrepreneurs
Zenobia offers straightforward advice to women who aspire to be entrepreneurs: “Never compromise on quality.” For her, maintaining a strong relationship with both customers and staff is essential to business success. “Listen to your customers and value your team. They are the pillars of your business,” she shares. Zenobia’s commitment to quality, consistency, and customer relations is a testament to her dedication to the brand and its legacy.
Zenobia Bou-Chedid is a prime example of a woman blending tradition with innovation. By launching Ghana’s first yoghurt bar and maintaining high standards of quality, she has successfully positioned Zeno’s Yoghurt as a beloved and trusted brand. Her journey not only reflects her entrepreneurial spirit but also inspires other African women to pursue their business dreams.
Benefits of Taking Yoghurt
Yoghurt isn’t just a tasty treat; it comes with a host of health benefits, making it a perfect addition to any diet:
- Rich in Nutrients
Yoghurt is loaded with essential nutrients, including calcium, protein, potassium, magnesium, and vitamins B6 and B12. Calcium is particularly important for bone and dental health, while protein supports muscle repair and growth. - Supports Digestive Health
Yoghurt contains probiotics—beneficial bacteria that promote a healthy gut by balancing digestive flora. Regular consumption can help alleviate issues like bloating and constipation, which are common digestive complaints. - Boosts Immunity
Some studies indicate that yoghurt’s probiotics may strengthen the immune system, helping the body fight infections. Regular yoghurt consumption can also help reduce inflammation, boosting overall immune health. - Aids in Weight Management
Due to its high protein content and low-calorie count, yoghurt can be a satisfying and nutritious snack for people aiming to manage their weight. Greek yoghurt, in particular, is effective for curbing appetite and supporting weight loss goals. - Promotes Heart Health
Research shows that dairy consumption may reduce the risk of high blood pressure. Yoghurt’s balance of fats, combined with minerals like potassium, can support heart health by maintaining healthy blood pressure levels.
